Pete Olson, Founder and CEO
With the goal of a career in artist management and development, Olson made the move from Rockford, IL to Nashville in 1999 where he attended Middle Tennessee State University (MTSU) majoring in Recording Industry with an emphasis on Music Business.
Upon graduation in 2002, he was accepted into the William Morris Endeavor Entertainment (WME) agent training program. During his time there he worked under Jay Williams handling the personal appearances of Dierks Bentley, Luke Bryan, Eric Church, Nickel Creek and many others.
After four years at WME, he was offered an agent position at Paradigm Talent Agency where he spent 2 years honing his skills as an agent negotiating deals and handling booking for bands such as Travis Tritt, Brantley Gilbert, Montgomery Gentry, Old Crow Medicine Show, Steve Holy and many others.
After his tenure as a booking agent, Olson decided to make the move into artist management. He started at Rogue Music Group helping with the careers of Wade Bowen and Dierks Bentley with Scott Kernahan which led to an acquisition by AMP Artist management headed by Tim DuBois. During his time at AMP, Olson continued to work with Wade Bowen and his album launch at Sony/Columbia Music Nashville.
In early 2014, Olson had lunch with Greg Oswald (WME) who told him about a new company that WME had purchased that was looking to open up shop in Nashville, already having offices in NY and LA. This meeting ultimately turned into Pop Up Music, a company headed by Olson and Liz O'Sullivan. Pop Up Music was an artist management, publishing and artist development house under the umbrella of Jingle Punks, LLC owned by WME.
Fast forward to 2015, Ole Music purchases full ownership from WME and Jingle Punks. This was the catalyst needed for Olson to finally start his own management company. MCM currently represents Clark Manson for management and has several other artists under development.